When Interdependents Do Not Donate: the Effect of Fear on Charitable Giving

Many studies have found positive correlations between interdependent self-construal and charitable behavior. However, Japanese (high interdependents) donate little. In two experiments, this paper examines the impact of fear on interdependents’ charitable giving. The results show that the higher the level of fear, the higher the tendency not to donate.


Satoshi Akutsu, Florian Kohlbacher, and Satoko Suzuki (2014) ,"When Interdependents Do Not Donate: the Effect of Fear on Charitable Giving", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 812-812.


Satoshi Akutsu, Hitotsubashi University, Japan
Florian Kohlbacher, German Institute for Japanese Studies (DIJ) Tokyo, Japan & International Business School Suzhou (IBSS), Xi'an Jiaotong-Liverpool University, PR China
Satoko Suzuki, Kyoto University, Japan


NA - Advances in Consumer Research Volume 42 | 2014

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