Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy

The purpose of this paper is to use the popularity of the 50 Shades trilogy to illustrate, through a feminist-inflected Lacanian approach, how the hedonic consumption of sexual desire, as a discursive representation of subversion against the name-of-the-father, serves to disrupt the reified normality of the Symbolic Order.


Ajnesh Prasad (2014) ,"Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 646-646.


Ajnesh Prasad, Tecnológico de Monterrey, MEXICO


NA - Advances in Consumer Research Volume 42 | 2014

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