Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy

The purpose of this paper is to use the popularity of the 50 Shades trilogy to illustrate, through a feminist-inflected Lacanian approach, how the hedonic consumption of sexual desire, as a discursive representation of subversion against the name-of-the-father, serves to disrupt the reified normality of the Symbolic Order.



Citation:

Ajnesh Prasad (2014) ,"Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 646-646.

Authors

Ajnesh Prasad, Tecnológico de Monterrey, MEXICO



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

N13. Smaller Self but Larger Tips? The Effect of Awe on Consumers’ Tipping Intention

Ran Li, Chinese University of Hong Kong, China

Read More

Featured

Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences

Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA

Read More

Featured

Rituals Enhance Self-Brand Connection: The Role of Time Perception

Maggie Wenjing Liu, Tsinghua University
Xian Wang, Tsinghua University
Qichao Zhu, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.