Stock in Motion

We propose that dynamic data presentations can bias how consumers perceive risk and value. Specifically, we demonstrate that a dynamic (vs. static) presentation of a stock price trajectory enhances risk and value perceptions of a stock. This effect might be driven by perceived movement from dynamic presentations.



Citation:

Junghan Kim and Arun Lakshmanan (2014) ,"Stock in Motion", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 791-791.

Authors

Junghan Kim, State University of New York at Buffalo, USA
Arun Lakshmanan, State University of New York at Buffalo, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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