“Get Lucky, Get Punished”: the Effect of Serendipity on the Perception of Innovations.
This work shows that, relative to intentionally developed products, people may have more negative evaluations of innovations that are accidentally discovered. Three studies demonstrate that merely framing an innovation as the result of serendipity leads to more negative evaluations. This effect may be driven by just-world beliefs.
Christophe Lembregts, Mario Pandelaere, and Gabriele Paolacci (2014) ,"“Get Lucky, Get Punished”: the Effect of Serendipity on the Perception of Innovations.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 574-574.
Christophe Lembregts, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
Gabriele Paolacci, RSM Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 42 | 2014
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
Major or Minor: When Foreign Language Increases Versus Decreases Cheating
Jia Gai, Erasmus University Rotterdam, The Netherlands
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands
Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous
Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel