The Age of Materialism: Age, Period, & Cohort Effects Across the Life Cycle

This study examines materialism across the life cycle. It disentangles age (16-90 years), period (economic downturn) and cohort effects using data of over 4700 consumers across eight waves. It finds that younger and older people are more materialistic, which is partly due to younger birth cohorts being more materialistic.


Esther Jaspers and Rik Pieters (2014) ,"The Age of Materialism: Age, Period, & Cohort Effects Across the Life Cycle", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 106-112.


Esther Jaspers, Tilburg University, The Netherlands
Rik Pieters, Tilburg University, The Netherlands


NA - Advances in Consumer Research Volume 42 | 2014

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