The Effect of Ethical Corporate Behaviours on Consumer Support For Nonprofits: the Role of Gratitude and Social Justice Values
We add to CSR research by revealing the emotional pathway between corporate ethical actions and consumer response toward nonprofits. Results showed that felt gratitude mediates the impact of perceived corporate ethical actions on consumer support for nonprofits. Social justice values that consumers hold further moderate the elicitation of felt gratitude.
Citation:
Chunyan Xie and Richard P. Bagozzi (2014) ,"The Effect of Ethical Corporate Behaviours on Consumer Support For Nonprofits: the Role of Gratitude and Social Justice Values", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 818-818.
Authors
Chunyan Xie, Stord/Haugesund University College, Norway
Richard P. Bagozzi, University of Michigan, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
Featured
The Anchoring Effects of Temperature Cues on Price Valuations
Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand
Featured
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA