Speeding Away From the Here and Now: Velocity and Mental Representation

Three experiments suggest a relationship between velocity and mental representation. People rely on abstract representations when they feel they move with faster velocity (Experiment 1), and perceive objects as moving faster under an abstract mindset (Experiment 2). Perceived time moderates this effect in the context of product choice (Experiment 3).


Ellie Kyung (2014) ,"Speeding Away From the Here and Now: Velocity and Mental Representation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 564-565.


Ellie Kyung, Dartmouth College, USA


NA - Advances in Consumer Research Volume 42 | 2014

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