Action Or Inaction? the Effects of Regulatory Mode on the Likelihood of Action to Get the Second Best When Missing the Best
This paper shows that individuals high in locomotion are more likely to take second action than those high in assessment. Furthermore, it examines the mediating effect of anticipated inaction regret on the influence of regulatory mode on the likelihood of action.
Lan Xu, Wenting Xie, and Nan Cui (2014) ,"Action Or Inaction? the Effects of Regulatory Mode on the Likelihood of Action to Get the Second Best When Missing the Best ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 818-818.
Lan Xu, Wuhan University
Wenting Xie, Wuhan University
Nan Cui, Wuhan University
NA - Advances in Consumer Research Volume 42 | 2014
O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions
Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA
Cohesion or Coercion? Why Coordinated Behavior Backfires in Marketing Contexts
Noah VanBergen, University of Cincinnati, USA
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Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China