Shopping While Nonwhite: Racial Discrimination in the Marketplace

“Shopping While Black” refers to negative experiences that African American consumers often endure in the marketplace. Yet this term is antiquated because these experiences are not limited to them. This research examines prevalence of discriminatory experiences across both minority groups and marketing contexts, revealing stark differences with majority consumers.


Aronte Bennett, Ron Hill, and Kara Daddario (2014) ,"Shopping While Nonwhite: Racial Discrimination in the Marketplace", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 410-410.


Aronte Bennett, Villanova University, USA
Ron Hill, Villanova University, USA
Kara Daddario, Campbell Soup Company, USA


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


Moral Arguments Are Most Persuasive in Changing Attitudes of Opponents of Genetically Modified Foods

Sydney Scott, Washington University, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA

Read More


Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs

Russell W. Belk, York University, Canada

Read More


G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.