Roundtable: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises
Significant gains in knowledge have been achieved in the first decade of consumer neuroscience research. This roundtable aims to draw lessons from the past ten years and building on it to propose broad multi-method empirical approaches that can better advance our understanding of consumer behavior and its underlying processes.
Citation:
Ming Hsu and Uma Karmarkar (2014) ,"Roundtable: 10 Years of Consumer Neuroscience: Progress, Challenges, and Promises", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 762-762.
Authors
Ming Hsu, University of California Berkeley, USA
Uma Karmarkar, Harvard Business School, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA
Featured
Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases
Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA
Featured
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore