A Prize in Every Box! From Cracker Jack to Fun Da Middles

Fun is a powerful symbolic theme characterizing contemporary food marketing. This paper examines the rise of “fun” in children’s food. It reveals how packaged foods promised creativity and entertainment. The once transgressive notion of “playing with food” has become acceptable, as a result of commercially foods “specially designed” for children.


Charlene Elliott (2014) ,"A Prize in Every Box! From Cracker Jack to Fun Da Middles", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 130-135.


Charlene Elliott, University of Calgary, Canada


NA - Advances in Consumer Research Volume 42 | 2014

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