Love Should Be Fun: Mothering As a Practice

This paper illustrates how mothering can be conceptualized as practice and how consumption can be understood as something that this practice requires. It spotlights emotions and how mothering expresses love towards a needing child with the help of consumption – practice performances many times facilitated by bringing in the fun.


Susanna Molander (2014) ,"Love Should Be Fun: Mothering As a Practice", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 130-135.


Susanna Molander, Stockholm Business School, Stockholm University, Sweden


NA - Advances in Consumer Research Volume 42 | 2014

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