A Weighty Problem: an Exploration of the Role Identity and Status Play in Weight Loss Effort, Success and Failure

Obesity is now a pandemic which clearly needs to be arrest to ensure a more sustainable future for all nations.



Citation:

Denise Conroy, Christina Lee, and Rachel Wolfgramm (2014) ,"A Weighty Problem: an Exploration of the Role Identity and Status Play in Weight Loss Effort, Success and Failure", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 779-779.

Authors

Denise Conroy, The University of Auckland New Zealand
Christina Lee, Monash University Kuala Lumpur
Rachel Wolfgramm, The University of Auckland New Zealand



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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