Skin Lightening Practices and Local, Regional and Global Structures of Beauty

This research explores co-creation of meaning and value across cultures. We compare beauty practices across Taiwan and Indonesia. Our initial findings suggest that consumers’ perceptions of “whiteness” are influenced by embedded local, regional and global structures. Because of this, skin lightning practices create unique meanings of beauty within each culture.



Citation:

Melissa Akaka, Dan Baack, Susan Mudambi, and Angeline Nariswari (2014) ,"Skin Lightening Practices and Local, Regional and Global Structures of Beauty ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 769-769.

Authors

Melissa Akaka, University of Denver, USA
Dan Baack, University of Denver, USA
Susan Mudambi, Temple University, USA
Angeline Nariswari, University of Hawaii, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Two-By-Two: Categorical Thinking About Continuous Bivariate Data

Bart de Langhe, ESADE Business School, Spain
Philip M. Fernbach, University of Colorado, USA
Julie Schiro, University College Dublin

Read More

Featured

Indigenous Trust and Readiness Towards Development

Ding Hooi Ting, Universiti Teknologi PETRONAS
Chin Chuan Gan, Sunway University
Amir Zaib Abbasi, Capital University of Science and Technology
Sohel Ahmed, Universiti Teknologi PETRONAS

Read More

Featured

Human or Robot? The Uncanny Valley in Consumer Robots

Noah Castelo, Columbia University, USA
Bernd Schmitt, Columbia University, USA
Miklos Sarvary, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.