Economic Versus Social Influence Tactics in a Retail Setting
This research explores the nature of money by juxtaposing the effectiveness of tipping with social influence tactics. We suggest that consumers can manage the level of service they receive and their relationship with a server. Moreover, the effectiveness of the two influence tactics is moderated by the timing of delivery.
Ray Lavoie, Kelley Main, and Wenxia Guo (2014) ,"Economic Versus Social Influence Tactics in a Retail Setting", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 794-794.
Ray Lavoie, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Wenxia Guo, City University of Hong Kong
NA - Advances in Consumer Research Volume 42 | 2014
Hindsight Value: Failed Transactions Inform Willingness to Pay
Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA
The “Break-in” Effect: A Token Gesture Can Increase Task Initiation and Prevent Goal Abandonment
Adelle Xue Yang, National University of Singapore, Singapore
Babu Gounder, University of Miami, USA
Rajesh Bagchi, Virginia Tech, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy