Does Helping Help You Feel Good? the Answer Depends on Cultural Orientation
Building on culturally distinct conceptualizations of helping (obligation vs. choice), this research focuses on the emotional consequences of helping others. We demonstrate that whether helping provides an emotional boost depends on cultural orientation, which determines whether people attribute helping to personal choice and, thus, to one’s personal character.
Hyewon Cho and Sharon Shavitt (2014) ,"Does Helping Help You Feel Good? the Answer Depends on Cultural Orientation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 778-778.
Hyewon Cho, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 42 | 2014
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton