Can Persuasion Knowledge Change Preferred Persuasion Based on Self-Construal?

People, in general, prefer persuasive messages matching with their self view. However, when people give greater thought to persuasive messages, they may change their preference. With the consideration of persuasion knowledge, self-construal (interdependent vs. independent) is likely to switch their preference of persuasion attempts from sales agents.



Citation:

Wenxia Guo and Kelley Main (2014) ,"Can Persuasion Knowledge Change Preferred Persuasion Based on Self-Construal?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 498-501.

Authors

Wenxia Guo, City University of Hong Kong, China
Kelley Main, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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