Duped, Scammed and Suckered: the Development of the Sugrophobia Scale

The research reports the development and validation of a scale measuring sugrophobia, a trait motivated by a desire to avoid the aversive consequences associated with being duped. The final Sugrophobia Scale includes nine items representing three dimensions (apprehension regarding marketplace transactions, vigilance against duping, and anticipated remorse over possible duping).


Robert Madrigal, Marcus Wardley, and Catherine Armstrong Soule (2014) ,"Duped, Scammed and Suckered: the Development of the Sugrophobia Scale", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 592-592.


Robert Madrigal, Universty of Oregon, USA
Marcus Wardley, University of Oregon, USA
Catherine Armstrong Soule, Western Washington University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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