The Social Consequences of Envy

We find that feelings of envy lead to greater escaping behavior from the envied target. Three experiments show that envious individuals, particularly those with high dispositional attention-to-feelings, perceive themselves to be less similar to the envied individual and to pursue different values in life, and exhibit more unique consumption preferences.



Citation:

Jaeyeon Chung and Leonard Lee (2014) ,"The Social Consequences of Envy", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 434-435.

Authors

Jaeyeon Chung, Columbia Business School, USA
Leonard Lee, National University of Singapore, Singapore



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

Read More

Featured

When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.

MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore

Read More

Featured

Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?

Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.