A “Present” For the Future: the Unexpected Value of Rediscovery

Although documenting everyday activities seems trivial, three studies using a “time capsule paradigm” reveal that recording ordinary moments in the present generates unexpected benefits in the form of rediscoveries. When given a choice, individuals forgo opportunities to document the present, but prefer to rediscover that present in the future.



Citation:

Ting Zhang, Tami Kim, Alison Brooks, Francesca Gino, and Michael Norton (2014) ,"A “Present” For the Future: the Unexpected Value of Rediscovery", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 81-85.

Authors

Ting Zhang, Harvard Business School, USA
Tami Kim, Harvard Business School, USA
Alison Brooks, Harvard Business School, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

Time and Space for Robots and AI

Marat Bakpayev, University of Minnesota Duluth, USA

Read More

Featured

G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference

Shaheer Ahmed Rizvi, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.