Feeling Older and Giving Back: the Impact of Felt-Age on Pro-Social Behaviors

Felt age doesn’t always align with actual age. We first show that the construct of felt age is easily manipulated. Next, we show that making people feel older (vs. younger) increases their likelihood to partake in pro-social behaviors, and that this is due to an increased focus on others.


Bella Rozenkrants and Szu-Chi Huang (2014) ,"Feeling Older and Giving Back: the Impact of Felt-Age on Pro-Social Behaviors ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 81-85.


Bella Rozenkrants, Stanford University, USA
Szu-Chi Huang, Stanford University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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