The End-Of-Decade Effect
Awareness of the passage of time can have profound effects on thoughts, feelings, and actions. We uncover the “end-of-decade effect” and show that when people reach the end of a personal decade, they feel older, search for more meaning, and act out in productive or counter-productive ways.
Hal Hershfield and Adam Alter (2014) ,"The End-Of-Decade Effect", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 81-85.
Hal Hershfield, New York University, USA
Adam Alter, New York University, USA
NA - Advances in Consumer Research Volume 42 | 2014
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