Pay If You Miss: a Self-Control Mechanism
We propose a new self-control mechanism, “pay if you miss”, in which participants enjoy services/goods for free as long as they meet their pre-committed goals. We identify the main drivers of the appeal of the “pay if you miss” model and discuss the underlying psychological mechanisms.
Yun Jie and Boris Maciejovsky (2014) ,"Pay If You Miss: a Self-Control Mechanism", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 789-789.
Yun Jie, University of California Riverside, USA
Boris Maciejovsky, University of California Riverside, USA
NA - Advances in Consumer Research Volume 42 | 2014
Examining the Link between Predicted Identity Change and Future Well-Being
Joseph Reiff, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Jordi Quoidbach, ESADE Business School, Spain
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA