Pay If You Miss: a Self-Control Mechanism

We propose a new self-control mechanism, “pay if you miss”, in which participants enjoy services/goods for free as long as they meet their pre-committed goals. We identify the main drivers of the appeal of the “pay if you miss” model and discuss the underlying psychological mechanisms.


Yun Jie and Boris Maciejovsky (2014) ,"Pay If You Miss: a Self-Control Mechanism", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 789-789.


Yun Jie, University of California Riverside, USA
Boris Maciejovsky, University of California Riverside, USA


NA - Advances in Consumer Research Volume 42 | 2014

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