Differential Reliance on Superstitions Across Two Distinct Implicit Self Theories

This research shows that entity theorists are more likely to assume a causal link between superstitious cues and outcomes, compared to incremental theorists. We find that such different tendencies in attributing outcomes to superstitions are due to the perceived controllability of situations, which differs between entity and incremental theorists.


Jungyun Kang, Ji Kyung Park, and Hakkyun Kim (2014) ,"Differential Reliance on Superstitions Across Two Distinct Implicit Self Theories ", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.


Jungyun Kang, Sungkyunkwan University, Korea
Ji Kyung Park, University of Delaware, USA
Hakkyun Kim, Sungkyunkwan University, Korea


NA - Advances in Consumer Research Volume 42 | 2014

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