Hedonic Durability

Different products differ in hedonic durability, namely, in how long they can keep their owners happy. We introduce a simple method to measure hedonic durability. We validate the method through controlled studies and apply the method to indexing the hedonic durability of a wide range of consumer products.



Citation:

Yang Yang, Christopher Hsee, Oleg Urminsky, and Li Zhang (2014) ,"Hedonic Durability", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 742-743.

Authors

Yang Yang, Carnegie Mellon University, USA
Christopher Hsee, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Li Zhang, Hong Kong University of Science and Technology



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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