Can Broken Hearts Lead to an Endangered Planet? Social Exclusion Reduces Willingness to “Go Green”
Four experiments suggest that social exclusion – a prevalent experience in consumer life – reduces willingness to engage in pro-environmental consumption. Social exclusion (vs. acceptance) rendered people less willing to make self-sacrifices for the sake of the environment through reduced empathy. Framing pro-environmental consumption in socially beneficial terms eliminated that detrimental effect.
Iman Naderi and Nicole Mead (2014) ,"Can Broken Hearts Lead to an Endangered Planet? Social Exclusion Reduces Willingness to “Go Green”", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 91-95.
Iman Naderi, Fairfield University, USA
Nicole Mead, Erasmus University, the Netherlands
NA - Advances in Consumer Research Volume 42 | 2014
Mispredicting Reactions to Gambling Losses and Their Impact on Consumer Choice
Ernest Baskin, Yale University, USA
Nathan Novemsky, Yale University, USA
Robyn LeBoeuf, Washington University, USA
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
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Russell W. Belk, York University, Canada