“Talk Is Cheap”: the Discrepancy Between Self and Next-Of-Kin Organ Donation Decisions

This research suggests that to increase organ donations we should focus on family members who are responsible for making the donation decision in real time. Two studies support this prediction demonstrating the gap between individuals’ willingness to donate his organs and his willingness to donate organs of his relatives.


Maria Blekher, Hagai Katz, and Ayelet Gneezy (2014) ,"“Talk Is Cheap”: the Discrepancy Between Self and Next-Of-Kin Organ Donation Decisions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 421-422.


Maria Blekher, NYU, ​Stern School of Business
Hagai Katz, Guilford Glazer Faculty of Business and management, Ben-Gurion University of the Negev, Israel
Ayelet Gneezy, Rady School of Management, University of California, San Diego


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


G12. The Effect of (Non-)appetizing Ambient Scents on Consumers’ Affinity Toward Vices and Virtues in the Retail Environment

Corinne M Kelley, Florida State University
Anders Gustafsson, Karlstad University
Poja Shams, Karlstad University
Martin Mende, Florida State University
Maura Scott, Florida State University

Read More


Semantic Processes in Memory-Based Consumer Decision Making

Sudeep Bhatia, University of Pennsylvania, USA

Read More


Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice

Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.