“Talk Is Cheap”: the Discrepancy Between Self and Next-Of-Kin Organ Donation Decisions

This research suggests that to increase organ donations we should focus on family members who are responsible for making the donation decision in real time. Two studies support this prediction demonstrating the gap between individuals’ willingness to donate his organs and his willingness to donate organs of his relatives.


Maria Blekher, Hagai Katz, and Ayelet Gneezy (2014) ,"“Talk Is Cheap”: the Discrepancy Between Self and Next-Of-Kin Organ Donation Decisions", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 421-422.


Maria Blekher, NYU, ​Stern School of Business
Hagai Katz, Guilford Glazer Faculty of Business and management, Ben-Gurion University of the Negev, Israel
Ayelet Gneezy, Rady School of Management, University of California, San Diego


NA - Advances in Consumer Research Volume 42 | 2014

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