If the Future Feels Fine: When Are People Likelier to Share the Past Or the Future?
Are people more likely to talk about something if it is happening in the future or already happened in the past? Field data and lab studies demonstrate people are likelier to share future experiences due to their heightened emotionality, except when those experiences reflect badly on them.
Evan Weingarten and Jonah Berger (2014) ,"If the Future Feels Fine: When Are People Likelier to Share the Past Or the Future?", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 41-46.
Evan Weingarten, Wharton School of Business, USA
Jonah Berger, Wharton School of Business, USA
NA - Advances in Consumer Research Volume 42 | 2014
“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance
Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA
Predicting memory-based consumer choices from recall and preferences
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA