Consumer Behavior in Crowding Situation

This article deals with the effect of crowding on consumers’ behavior. The authors try to determine with a qualitative study the variables causing the sensation of crowding (Antecedents), and to understand the reactions of consumers in retail crowding.


Norchène Ben Dahmane Mouelhi, Hamida Skandrani , Faten Malek , and Ons Belaid (2014) ,"Consumer Behavior in Crowding Situation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 772-772.


Norchène Ben Dahmane Mouelhi, Assistant Professor, Tunisia
Hamida Skandrani , Professor, Tunisia
Faten Malek , Assistant Professor, France
Ons Belaid, IHEC


NA - Advances in Consumer Research Volume 42 | 2014

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