Memory Protection Now Versus Memory Refreshment Later: the Effect of Time on Memory Goals

Research has shown that people avoid repeating special experiences in an attempt to protect their memories of these experiences. We propose that time moderates this effect, such that special experiences are protected in the short term, but are repeated as a means to refresh memories in the long term.



Citation:

Kara Bentley, Priyali Rajagopal, and Katina Kulow (2014) ,"Memory Protection Now Versus Memory Refreshment Later: the Effect of Time on Memory Goals", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 772-772.

Authors

Kara Bentley, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA
Katina Kulow, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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