The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making

We use an in-store mobile eye-tracking dataset to investigate how consumers allocate their attention during a shopping trip. We propose a general model of consumer multi-tasking that extends current work on specific purchase and store navigation by interrelating these two areas in terms of information search and decision planning.



Citation:

Jacob Suher and Wes Hutchinson (2014) ,"The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 163-167.

Authors

Jacob Suher, University of Texas at Austin, USA
Wes Hutchinson, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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