The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making
We use an in-store mobile eye-tracking dataset to investigate how consumers allocate their attention during a shopping trip. We propose a general model of consumer multi-tasking that extends current work on specific purchase and store navigation by interrelating these two areas in terms of information search and decision planning.
Citation:
Jacob Suher and Wes Hutchinson (2014) ,"The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 163-167.
Authors
Jacob Suher, University of Texas at Austin, USA
Wes Hutchinson, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
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