The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making
We use an in-store mobile eye-tracking dataset to investigate how consumers allocate their attention during a shopping trip. We propose a general model of consumer multi-tasking that extends current work on specific purchase and store navigation by interrelating these two areas in terms of information search and decision planning.
Jacob Suher and Wes Hutchinson (2014) ,"The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 163-167.
Jacob Suher, University of Texas at Austin, USA
Wes Hutchinson, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 42 | 2014
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