Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence

Multiple experiments demonstrated that, by heightening participants’ focus on the present moment, engaging in a slow (versus fast or no) controlled breathing exercise increased perceived time affluence. Moreover, due to this expanded perception of time, slow controlled breathing made participants more satisfied with life, creative, and inclined to procrastinate.


Melanie Rudd (2014) ,"Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 163-167.


Melanie Rudd, University of Houston, USA


NA - Advances in Consumer Research Volume 42 | 2014

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