Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence

Multiple experiments demonstrated that, by heightening participants’ focus on the present moment, engaging in a slow (versus fast or no) controlled breathing exercise increased perceived time affluence. Moreover, due to this expanded perception of time, slow controlled breathing made participants more satisfied with life, creative, and inclined to procrastinate.



Citation:

Melanie Rudd (2014) ,"Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 163-167.

Authors

Melanie Rudd, University of Houston, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

Digital Storytelling and Post-Trust Online Sperm Marketing

Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France

Read More

Featured

P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions

Min Jung Kim, Manhattan College

Read More

Featured

When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.