Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease
Copy-cat private-label brands (CCPLBs) are criticized for confusing consumers. However, drawing from processing fluency and construal level theory, we find that when a category contains CCPLBs, consumers who shop the category with an abstract (versus concrete) mental construal experience shopping ease.
Katie Kelting and Christopher Berry (2014) ,"Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.
Katie Kelting, University of Arkansas, USA
Christopher Berry, University of Arkansas, USA
NA - Advances in Consumer Research Volume 42 | 2014
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA
To Trace is to Trust: From Product Traceability to Brand Trust
Jing Wan, University of Groningen, The Netherlands
Pankaj Aggarwal, University of Toronto, Canada
Min Zhao, Boston College, USA
R1. How Consumers Deal With Brand Failure-An Individual Differences Approach
Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University