Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease

Copy-cat private-label brands (CCPLBs) are criticized for confusing consumers. However, drawing from processing fluency and construal level theory, we find that when a category contains CCPLBs, consumers who shop the category with an abstract (versus concrete) mental construal experience shopping ease.



Citation:

Katie Kelting and Christopher Berry (2014) ,"Do You See the Imitation? Examining the Impact of Psychological Distance on Shopping Ease", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 790-790.

Authors

Katie Kelting, University of Arkansas, USA
Christopher Berry, University of Arkansas, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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