Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment

Building on previous intra-psychic and socio-cultural perspectives on hope, this research investigates how hope is co-created and tempered in a context – financial investment – in which emotion is disparaged. This study explores the ways in which hope is collectively shaped, and it contributes to literature on the social construction of emotion.



Citation:

Andrew Smith (2014) ,"Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.

Authors

Andrew Smith, York University, Canada



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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