Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment
Building on previous intra-psychic and socio-cultural perspectives on hope, this research investigates how hope is co-created and tempered in a context – financial investment – in which emotion is disparaged. This study explores the ways in which hope is collectively shaped, and it contributes to literature on the social construction of emotion.
Andrew Smith (2014) ,"Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.
Andrew Smith, York University, Canada
NA - Advances in Consumer Research Volume 42 | 2014
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