A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains

We examine how plans made in one domain influence planning motivation in another unrelated domain. Consumers forming an abstract plan augmented with “why” considerations are more motivated to plan in a second domain compared those making concrete plans.



Citation:

Yanliu Huang, Utpal Dholakia , and Leona Tam (2014) ,"A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 36-40.

Authors

Yanliu Huang, Drexel University, USA
Utpal Dholakia , Rice University, USA
Leona Tam, University of Wollongong, Australia



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

M9. Exploring Historical Nostalgia and its Relevance to Consumer Research

Matthew Farmer, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study

Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School

Read More

Featured

L7. The Joy of Shopping: Reconciling Mixed Effects of Positive Emotions on Shopping Behavior

Kelley Gullo, Duke University, USA
Duncan Simester, Massachusetts Institute of Technology, USA
Gavan Fitzsimons, Duke University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.