A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains

We examine how plans made in one domain influence planning motivation in another unrelated domain. Consumers forming an abstract plan augmented with “why” considerations are more motivated to plan in a second domain compared those making concrete plans.


Yanliu Huang, Utpal Dholakia , and Leona Tam (2014) ,"A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 36-40.


Yanliu Huang, Drexel University, USA
Utpal Dholakia , Rice University, USA
Leona Tam, University of Wollongong, Australia


NA - Advances in Consumer Research Volume 42 | 2014

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