Communicating Responsible Behaviour in Tourism Through Online Videos: a Cross-Cultural Perspective

This research aims to discuss the approaches of tourism professionals to communication on responsible behaviour through sustainable tourism video contents shared on social media indicating cross-cultural differences in three European countries: UK, France and Serbia. The visual method analysis revealed two main approaches: (1) environmental and (2) socio-cultural responsible behaviour.


Wided Batat and Sonja Prentovic (2014) ,"Communicating Responsible Behaviour in Tourism Through Online Videos: a Cross-Cultural Perspective", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 771-771.


Wided Batat, University of Lyon 2
Sonja Prentovic, University of Lyon 2


NA - Advances in Consumer Research Volume 42 | 2014

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