Give Me Your Self: Gifts Are Liked More When They Match the Giver’S Characteristics
We explore how recipients’ appreciation for a gift depends on the match between the gift and giver. Four studies demonstrate that recipients appreciate gifts more when they figuratively match the giver, i.e., that contain references to the giver's core characteristics, because they perceive such gifts as more congruent with the giver's identity.
Gabriele Paolacci, Laura Straeter, and Ilona de Hooge (2014) ,"Give Me Your Self: Gifts Are Liked More When They Match the Giver’S Characteristics", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 631-632.
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Laura Straeter, Erasmus University Rotterdam, The Netherlands
Ilona de Hooge, Erasmus University Rotterdam, The Netherlands
NA - Advances in Consumer Research Volume 42 | 2014
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA