Exploring Psychographic Differences Between Preference-Based Segments in a Food Choice Situation

Food choice often involves contradictory goals, and therefore consumers tend to express different preferences for various product attributes. Previous research shows that individual characteristics influence these preferences. The current study aims to reveal the preference-based consumer segments in a food choice situation and explore psychographic differences between these segments.



Citation:

Natalia Maehle, Nina Iversen, Leif Hem, and Cornelia C. Otnes (2014) ,"Exploring Psychographic Differences Between Preference-Based Segments in a Food Choice Situation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 798-798.

Authors

Natalia Maehle, Centre for applied research at NHH (SNF), Norway
Nina Iversen, BI Norwegian Business School/Centre for applied research at NHH (SNF), Norway
Leif Hem, Norwegian School of Economics, Norway
Cornelia C. Otnes, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



Share Proceeding

Featured papers

See More

Featured

D6. How to Boast Appropriately When Word of Mouth Flows Internationally?

Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China

Read More

Featured

Neural pattern similarity reveals brand equity

Feng Sheng, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.