“And” Bridges, “With” Bonds: a Lexical Inferencing-Based Framework For Influencing Perceptions of Product Combinations
Subtle differences in language can influence consumer preferences. We examine the difference between using the conjunctions “and” versus “with” in product combinations. “With” is superior than “and” for combinations that contain products for which integration is clearly important, and processing style helps explain responses to subtle language cues.
Citation:
Vanessa Patrick and Kelly L. Haws (2014) ,"“And” Bridges, “With” Bonds: a Lexical Inferencing-Based Framework For Influencing Perceptions of Product Combinations", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 136-140.
Authors
Vanessa Patrick, University of Houston, USA
Kelly L. Haws, Vanderbilt University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
The Effect of Identity Conflict on Price Sensitivity
Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA
Featured
Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore
Featured
“Million Dollar Smile?” How Smile Intensity, Relationship Norm and Consumer Self-Construal Influence Ad Effectiveness
Hsiao-Ching Lee, National Kaohsiung University of Science and Technology
Chun-Tuan Chang, National Sun Yat-sen University
Yu-kang Lee, National Sun Yat-sen University
Hui-Wen Chang, National Sun Yat-sen University
Guei-hua Flora Huang, National Sun Yat-sen University