Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.
This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.
Kunalai Ploydanai, Erica van Herpen, and Hans van Trijp (2014) ,"Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 805-805.
Kunalai Ploydanai, Wageningen University, the Netherlands
Erica van Herpen, Wageningen University, the Netherlands
Hans van Trijp, Wageningen University, the Netherlands
NA - Advances in Consumer Research Volume 42 | 2014
Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption
Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA
The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors
Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada
Do Altruistic Individuals "Share" More Contents on Social Media?
Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA