Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.

This study examines the interplay of product location and trait self-control on healthy snack choices. Results show that when consumers make more product choices before reaching the snack category, this increases ego-depletion and enhances the number of healthy food items chosen by high self-control consumers.



Citation:

Kunalai Ploydanai, Erica van Herpen, and Hans van Trijp (2014) ,"Effects of Product Location and Trait Self-Control on Healthy Snack Choices: When High Self-Control Individuals Buy More Healthy Snacks.", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 805-805.

Authors

Kunalai Ploydanai, Wageningen University, the Netherlands
Erica van Herpen, Wageningen University, the Netherlands
Hans van Trijp, Wageningen University, the Netherlands



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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