“I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction As a Form of Anti-Consumption

This paper explores restriction as a form of anti-consumption within the mundane consumption context of Facebook. Enhancing theoretical subtlety we show restriction to be more wide-ranging than currently acknowledged occurring not only when complete anti-consumption is impossible but also when undesired. Within restriction anti-consumption discourses co-exist alongside continued consumption.


Stephanie Anderson, Kathy Hamilton, and Andrea Tonner (2014) ,"“I Regularly Weigh Up Just Getting Rid of Facebook”: Exploring Restriction As a Form of Anti-Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 235-239.


Stephanie Anderson, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
Andrea Tonner, University of Strathclyde, UK


NA - Advances in Consumer Research Volume 42 | 2014

Share Proceeding

Featured papers

See More


H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption

Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management

Read More


K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More


Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.