Favorites Fall Faster: Greater Liking Leads to Greater Satiation
Satiation is the process by which consumers "get tired" of hedonic products. We investigate the role of initial liking on the rate of satiation, and we find that consumers satiate at a faster rate to products that they initially like more than to products that they initially like less.
Alexander DePaoli and Uzma Khan (2014) ,"Favorites Fall Faster: Greater Liking Leads to Greater Satiation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 220-224.
Alexander DePaoli, Stanford University, USA
Uzma Khan, Stanford University, USA
NA - Advances in Consumer Research Volume 42 | 2014
L13. The Recipient Effect on Consumers’ Preference for Products Displayed in Different Horizontal Locations
Sheng Bi, Washington State University, USA
Nik Nikolov, Washington State University, USA
Julio Sevilla, University of Georgia, USA
Teaching Old Dog New Tricks… and Old Bottles New Jeans. The Role of Implicit Theories in the Evaluation of Recycled Products
Alessandro Biraglia, University of Leeds
J. Josko Brakus, University of Leeds
Lucia Mannetti, Sapienza University of Rome
Ambra Brizi, Sapienza University of Rome
Stacy Wood, North Carolina State University