Favorites Fall Faster: Greater Liking Leads to Greater Satiation
Satiation is the process by which consumers "get tired" of hedonic products. We investigate the role of initial liking on the rate of satiation, and we find that consumers satiate at a faster rate to products that they initially like more than to products that they initially like less.
Alexander DePaoli and Uzma Khan (2014) ,"Favorites Fall Faster: Greater Liking Leads to Greater Satiation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 220-224.
Alexander DePaoli, Stanford University, USA
Uzma Khan, Stanford University, USA
NA - Advances in Consumer Research Volume 42 | 2014
Hindsight Value: Failed Transactions Inform Willingness to Pay
Masha Ksendzova, Boston University, USA
Carey K. Morewedge, Boston University, USA
Dan Ariely, Duke University, USA
Changes in Social Values in the United States – 1976-2017: Is a New Age of Tribalism Emerging?
Eda Gurel-Atay, Independent Researcher
Johnny Chen, University of Oregon, USA
Wang Suk Suh, University of Oregon, USA
Lynn R. Kahle, University of Oregon, USA
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA