Love It Longer: Sentimental Value Slows Hedonic Adaptation
We introduce the idea of sentimental value, demonstrate that sentimental value slows hedonic adaptation, and examine the underlying process. Whereas feature-related utility decreases for all products with time, sentimental value does not. Sentimental value acts as a buffer against the influence of the decrement in feature-related utility on hedonic adaptation.
Citation:
Yang Yang and Jeff Galak (2014) ,"Love It Longer: Sentimental Value Slows Hedonic Adaptation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 220-224.
Authors
Yang Yang, Carnegie Mellon University, USA
Jeff Galak, Carnegie Mellon University, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Andrea Kähr, University of Bern
Bettina Nyffenegger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA
Featured
B3. The Effect of Temporal Distance on Online Reviews’ Recommendation Power: The Role of Spontaneous Retrieval and Perceived Trust
Kyu Ree Kim, Seoul National University
Wujin Chu, Seoul National University
Featured
Cueing Backwards: Attention Processes in Multi-Attribute Choices
Antonia Krefeld-Schwalb, Geneva School of Economics and Management
Agnes Scholz, University of Zurich
Ursa Bernadic, Geneva School of Economics and Management
Benjamin Scheibehenne, Geneva School of Economics and Management