Love It Longer: Sentimental Value Slows Hedonic Adaptation

We introduce the idea of sentimental value, demonstrate that sentimental value slows hedonic adaptation, and examine the underlying process. Whereas feature-related utility decreases for all products with time, sentimental value does not. Sentimental value acts as a buffer against the influence of the decrement in feature-related utility on hedonic adaptation.


Yang Yang and Jeff Galak (2014) ,"Love It Longer: Sentimental Value Slows Hedonic Adaptation", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 220-224.


Yang Yang, Carnegie Mellon University, USA
Jeff Galak, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 42 | 2014

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