The Endowment Effect For Experiences

We show the endowment effect for experiences is greater than that for material products. The differences in the endowment effect arise because the seller/buyer perspective interacts with product type to elicit different levels of imagery processing. We then show mental imagery processing moderates the endowment effect for experiences.



Citation:

Li Jiang and Sanjay Sood (2014) ,"The Endowment Effect For Experiences", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 529-530.

Authors

Li Jiang, UCLA
Sanjay Sood, UCLA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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