Shopocalypse! a Religion Movement Fighting Consumption
Analyzing The Church of Stop Shopping as a new kind of consumer resistance movement our aim is to show how consumers are moving towards via their religion acts of resistance, fighting the consumer culture and the marketer´s practices in a fun and different way.
Renata Andreoni Barboza and Carolina Pereira Rezende (2014) ,"Shopocalypse! a Religion Movement Fighting Consumption", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 769-769.
Renata Andreoni Barboza, FGV-EAESP, Brazil
Carolina Pereira Rezende, UNINOVE, Brazil
NA - Advances in Consumer Research Volume 42 | 2014
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