The Effects of an Emergency Reserve on Self-Control Performance
The presence of an emergency reserve in a mental budget can improve self-control by providing appropriate balance between indulgent flexibility and stringent goals. Reserves appear to work by reducing depletion and increasing task motivation. However, this effect is eliminated if initial budgets are too deprived.
Citation:
Marissa Sharif and Suzanne Shu (2014) ,"The Effects of an Emergency Reserve on Self-Control Performance", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 151-155.
Authors
Marissa Sharif, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA
Featured
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
Featured
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics