A Penny Saved Is a Partner Earned: the Romantic Appeal of Savers

The desire to attract romantic partners often stimulates conspicuous consumption, but we find that people who chronically save are viewed as more attractive (romantically and physically) than people who chronically spend. Savers are viewed as possessing greater general self-control (applicable across domains), and this perception drives the preference for savers.



Citation:

Jenny Olson and Scott Rick (2014) ,"A Penny Saved Is a Partner Earned: the Romantic Appeal of Savers", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 151-155.

Authors

Jenny Olson, University of Michigan, USA
Scott Rick, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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