The Individual Dynamics of Online Reviews
We examine the individual level dynamics of online reviews, using a unique data set of real consumer app reviews. We find that a consumer’s review is positively related to their rating of the prior app reviewed, while it is negatively related to the quality of the prior app reviewed.
Daniel Mochon and Janet Schwartz (2014) ,"The Individual Dynamics of Online Reviews", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 613-614.
Daniel Mochon, Tulane Universty, USA
Janet Schwartz, Tulane Universty, USA
NA - Advances in Consumer Research Volume 42 | 2014
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