The Individual Dynamics of Online Reviews

We examine the individual level dynamics of online reviews, using a unique data set of real consumer app reviews. We find that a consumer’s review is positively related to their rating of the prior app reviewed, while it is negatively related to the quality of the prior app reviewed.



Citation:

Daniel Mochon and Janet Schwartz (2014) ,"The Individual Dynamics of Online Reviews", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 613-614.

Authors

Daniel Mochon, Tulane Universty, USA
Janet Schwartz, Tulane Universty, USA



Volume

NA - Advances in Consumer Research Volume 42 | 2014



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