A Recipe For Friendship: Similarity in Food Consumption Promotes Affiliation and Trust
We find similar food consumption creates friendship and increases trust through shared experience. Friends eat more similarly than strangers and observers perceive people eating similarly are friends (studies 1-2). Shared food experience connects strangers consuming similarly (studies 3-4). Subsequently, strangers consuming similarly trust and cooperate more when negotiating (study 5).
Citation:
Kaitlin Woolley and Ayelet Fishbach (2014) ,"A Recipe For Friendship: Similarity in Food Consumption Promotes Affiliation and Trust", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 736-736.
Authors
Kaitlin Woolley, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
Volume
NA - Advances in Consumer Research Volume 42 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation of the Gift
Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana
Featured
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium
Featured
Understanding the Framing of Recommendations
Jia Gai, Erasmus University Rotterdam, The Netherlands
Anne-Kathrin Klesse, Erasmus University Rotterdam, The Netherlands