Online Frustration: a Threat to Efficient Communication
Can all organizations ensure that their Web site is frustration free? The purpose of this paper is to explore antecedents and effects of online frustration. A multimethod approach is presented. The current investigation showed that frustration has an impact. A frustrated consumer is prone to judge the site more severely.
David Crete (2014) ,"Online Frustration: a Threat to Efficient Communication", in NA - Advances in Consumer Research Volume 42, eds. June Cotte, Stacy Wood, and , Duluth, MN : Association for Consumer Research, Pages: 780-780.
David Crete, University of Quebec, Trois-Rivieres
NA - Advances in Consumer Research Volume 42 | 2014
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